Vibrent Health: Telederm, Wireframes
UI/UX, Web Design | Product Marketing | User Flows
We were tasked with creating a new, modern effective product site for our target audience. The old site needed to be re-done.
We had to find ways to significantly condense information so that it would fit on less pages, stay on brand, and look good. I started by sketching. I knew that I would have to communicate less with more, which is why we did a complete overhaul of copy, layout, and design. The wireframe options were put together after hand drawing several different options and receiving feedback from developers, marketing, and senior management.
Low-Fidelity Wireframes Exploration
Science & Quality Page
The final options were presented to senior management, and served as a strong foundation for the Telederm Product site (some final visuals for reference below)