SARAL ACADEMY, WEB DESIGN
Web, Brand Design | Print | Social Media
Saral Academy had no online presence. I was tasked with the challenge of building out a website, social media presence, and business cards.
Since I was not only building her website but her brand, I created a mood board and had many discussions with Pramila (the founder), about what she wanted her brand to embody and look like. I created wireframes to show her a rough layout with colors, a scroll mechanism so that users wouldn't have to click into different tabs, and a logo that embodied the sun. The sun represents power and strength - and education is both of those things.
I came up with a palette that would communicate a playful, eIementary feel, but also made sure the information was clear and concise. The end result was a brand and website that was cohesive, effective, and fun. Saral Academy saw a rise in interest and student enrollment with the refreshment of the brand.