top of page

It's Hospitality: Brand

Brand Design | Print 
(before Design)
Logo with background.png
IHcities redblack.png
Screen Shot 2018-12-18 at 11.19.23
The Challenge

I was tasked with creating a new, cohesive brand with style guidelines that could be implemented across IH's many platforms, alongside a new logo.

The Process

I did extensive research into universal symbols of the hospitality industry that could also double as fun, bright imagery for the logo. I played with different color palettes and came up with the below designs. I found that a pineapple - is actually the most widely recognized symbol of hospitality, and laid that as the groundwork for the logo design.

Screen Shot 2018-11-30 at 11.52.06
Screen Shot 2018-12-03 at 5.45.47 PM.png
Screen Shot 2018-12-18 at 11.24.36
(after design)
The Solution

The new logo, style guidelines, and overall brand set the tone for IH. It was clean, sleek, playful, and fun. I went with a bright color palette because I felt that it communicated happiness, satisfaction, and joy. The new logo was simple but still unique, and the font complemented a luxurious feel. 

bottom of page