It's Hospitality: Brand

Brand Design | Print 
(before Design)
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The Challenge

I was tasked with creating a new, cohesive brand with style guidelines that could be implemented across IH's many platforms, alongside a new logo.

The Process

I did extensive research into universal symbols of the hospitality industry that could also double as fun, bright imagery for the logo. I played with different color palettes and came up with the below designs. I found that a pineapple - is actually the most widely recognized symbol of hospitality, and laid that as the groundwork for the logo design.

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(after design)
The Solution

The new logo, style guidelines, and overall brand set the tone for IH. It was clean, sleek, playful, and fun. I went with a bright color palette because I felt that it communicated happiness, satisfaction, and joy. The new logo was simple but still unique, and the font complemented a luxurious feel.